Obama y los medios de comunicación

The New York Times publica hoy un artículo sobre el giro que implicó la campaña a la presidencia de Barack Obama respecto el manejo de las nuevas tecnologías informativas: Internet, YouTube, Facebook, mensajes de textos, etcétera. En buena medida, su exitosa campaña y su casi seguro triunfo, residió en su ágil manejo de estos recursos:

To a considerable extent, Republicans and Democrats say, this is a result of the way that the Obama campaign sought to understand and harness the Internet (and other forms of so-called new media) to organize supporters and to reach voters who no longer rely primarily on information from newspapers and television. The platforms included YouTube, which did not exist in 2004, and the cellphone text messages that the campaign was sending out to supporters on Monday to remind them to vote.
“We did some very innovative things on the data side, and we did some Internet,”
said Sara Taylor, who was the White House political director during Mr. Bush’s re-election campaign. “But only 40 percent of the country had broadband back then. You now have people who don’t have home telephones anymore. And Obama has
done a tremendous job of waging a campaign through the new media challenge. “I don’t know about you, but I see an Obama Internet ad every day. And I have for six months.”
Even more crucial to the way this campaign has transformed politics has been Mr.
Obama’s success at using the Internet to build a huge network of contributors
that permitted him to raise enough money — after declining to participate in the
public financing system — to expand the map and compete in traditionally
Republican states.