Attack Ad Hall of Fame

La próxima clase discutiremos el tema de las campañas negativas a partir del texto del académico estadounidense John Geer: In defense of negativity. Encuentro un Website, diseñado por este profesor de Chicago y Vanderbilt Universtiy, donde se seleccionan los mejores -sea por su efectividad, información aportada, etcétera- spots negativos en la historia de los procesos electorales de su país. Se trata un de salón de fama de los ataques mediático-electorales. Aquí la descripción del spot ganador del premio The Best Known Attack Ad:

Johnson's Daisy spot from 1964. This ad was only aired once but is still talked about today. It used the innocence of a little girl to raise the horrors of nuclear war. The creator of the ad, Tony Schwartz, argues that the ad is not at all negative, that it was a positive issue ad, discussing the most pressing matter of the day—nuclear war. He does have a point: Goldwater’s name is never mentioned in the ad. But even so, it was Goldwater’s past statements about the tactical use of nuclear weapons that made the ad come to life.