Jack Shafer entrega a la revista Slate un interesante artículo donde señala la inviabilidad económica de los monopolios mediáticos. Al parecer, la concentración llega a un punto límite donde la eficiencia se pierde. Es decir, en algún momento, los conglomerados de medios, al continuar diversificando y aumentando su tamaño, sufren tropiezos y pérdidas económicas.
Obviously, some of these transactions are mere portfolio shuffling, but the deals indicate that media conglomeration doesn't always make economic sense, something media CEOs seems to relearn once a generation. Media scholar Ben Compaine likes to point out that CBS Inc. was the nation's largest media company in 1986. But CBS couldn't make all of its properties—the network, the broadcast stations, the music, magazine, and book divisions, and more—work together profitably. By 1999, CBS had essentially stripped itself down to its TV core before selling out to the newest conglomerator on the block, Viacom. Compaine cites research by Adam Thierer and Daniel English, who that the newest neo-monopolists—Time Warner, Viacom, News Corp., Clear Channel, and Comcast—lost 52 percent of their value (in terms of market capitalization) over a five-year period at the beginning of this century.
Aquí un estudio al respecto.
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